The store's layout is designed to maximize customer flow and visibility, featuring a central circular pattern that makes each service element easily accessible from all sides. To achieve this spacious layout, two shophouses were combined into one, creating an expansive interior that seamlessly integrates the various service areas. This unique design ensures a seamless and enjoyable shopping experience for all customers.
The customer journey starts on the right. A dedicated consultation desk allows visitors to discuss their PC needs with expert staff. Right next to this, a product display showcases a variety PCs components, organized by vendor brand with highlighted logos overhead for easy navigation. This display caters to a wide range of PC preferences, offering a variety of specifications to meet individual needs.
At the rear of the store, a dedicated workspace for technicians is positioned to ensure seamless PC assembly for customers. The workspace is designed with an open concept, allowing customers to observe the assembly process in action. This transparency fosters trust and confidence in the store's expertise, as customers can witness the meticulous care and attention to detail that goes into each PC build. A separate counter serves as the handover point for completed PCs, ensuring a smooth and efficient customer experience.
Following the technicians' workspace, customers will encounter the cashier's counter, where they can conveniently settle their purchases. Continuing further, the curated desktop display extends, transitioning into a self-service area. This open display allows customers to browse and select their desired PC components at their own pace. To accommodate those awaiting PC assembly, a comfortable bench seating area is positioned conveniently in front of the self-service display, ensuring a pleasant and relaxing wait
In this unique retail space, where two buildings merge into one, a central structural column stands tall. Rather than a constraint, it becomes a design focal point. Bespoke display cases encircle its base, acting as both product showcases and elegant exhibition tables. The column itself transforms into a platform for captivating displays of the latest technology, seamlessly integrating functionality with the space's architectural integrity. This creative solution not only overcomes the structural challenge but elevates the overall retail experience.
Reaching the far left corner, a display table in a bold, eye-catching yellow color marks the conclusion of the journey. This unique platform showcases fully assembled PCs, offering customers a glimpse into the final product after customization. Strategically positioned as the final stop, this display provides a clear picture of the store's capabilities and leaves a lasting impression
Top view of the store reveals its functional layout. Two buildings combine seamlessly, with a central column acting as a central point. Display cases, doubling as tables, surround the column. Products are carefully arranged around the column, radiating outwards for easy browsing. A designated seating area is located near the product displays, while strategic lighting keeps the space bright. This layout maximizes space and allows for a smooth customer experience
Suriansyah Gazali
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